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Simply put? E-Cigarettes are your answer to recouping lost tobacco sales.
Federal taxes, state taxes, floor taxes...most U.S. retail tobacco outlets have found themselves scrambling since April just to makes ends meet. Every state seems bent on joining the bandwagon and every political group wants to fund their pet project with taxes from those evil smokers.
Smokers are cutting back in record numbers and your profits are falling through the floor. Enter Electronic Cigarettes. You've heard about them. More importantly, your customers have heard about them.
While they can not be marketed as a smoking cessation or "healthy" product, a July 22, 2009 test by the FDA found that 1/20 of the test samplings contained 1/60 of the carcinogens of regular tobacco cigarettes. Not exactly the death knell of E-Cigarettes that Big Tobacco was looking for. All the recent press has made e-cigarettes more popular than ever.
E-Cigarettes are (rechargable) battery powered devices that use a disposable nicotine cartridge. They cost no more than a carton of cigarettes and resell at twice that price. Refill cartridges carry a retail markup of 200-300%.
The electronic cigarette usually takes the form of some manner of elongated tube, though many are designed to resemble the outward appearance of real smoking products, like cigarettes, cigars, and pipes. A common design is also the Model 302 "pen-style", so named for its visual resemblance to a ballpoint pen.
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